Free PDF ยท For service businesses

Find out what's stopping your website from bringing enquiries.

The 15-Minute Website Audit is a one-page worksheet with seven quick checks. Mark each one Pass or Fail, then fix the fails, starting with High priority.

[Image of the worksheet’s first page]

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The seven checks

High priority problems stop a visitor from understanding you or contacting you, so fix those first. Medium ones weaken trust or findability, or stop you seeing what works.

1

Offer

Show your homepage to someone for 5 seconds. Can they say what you do and who it’s for?

High

2

Mobile

On your phone, can you read the text, tap buttons and find contact details without zooming?

High

3

Speed

Run the page through Google PageSpeed Insights and note what it flags.

Medium

4

Contact path

From the homepage, can you reach a phone number, button or form without scrolling or searching?

High

5

Trust proof

Are real reviews, photos, credentials or named testimonials near the top of your key pages?

Medium

6

Basic SEO

Does your site appear when you search your business name? Does each page have a clear, unique title?

Medium

7

Tracking

Can you say how many enquiries the site produced last month? Are Google Analytics and Search Console set up?

Medium

How to use it

1

Open it next to your site

Look at your homepage the way a new customer would, ideally on your phone.

2

Mark each check Pass or Fail

It takes about 15 minutes. You only need your phone and a free Google tool.

3

Write down your top 3 fixes

Start with any High priority fails. The worksheet has space to list your top three.

Made by Prajwal Venkatesha

I’m a freelance web designer and SEO specialist with 6+ years building and optimising websites. This is a quick self-check, not a full technical audit, but it catches the problems that cost small businesses the most enquiries.

Want a second pair of eyes after you’ve done it? Send me a DM on LinkedIn with the word AUDIT, or reply to any of my emails with your website address.

Fifteen minutes now saves guessing later.